matt bell | online business strategist
Stop the wastage: Engage an Online Strategist
As Australian business owners, we waste millions of dollars a year. Probably hundreds of millions. One area in which we waste vast sums of money is Online Presence.
There are a number of reasons why we allow this to happen. Chiefly among them is the fact that many business owners don’t know enough about online presence to invest wisely.
There are several causes of this misunderstanding. Online Presence is a relatively new, rapidly-developing and constantly-shifting industry. Keeping up is a full-time job in itself, let alone catching up. Most business owners, while keen to benefit from having an online presence, simply don’t have the time to spend on learning more about what is required to ensure their success online.
The problem is further compounded by the fact that many online specialists are not forthcoming with about the services they offer. Many insist on perpetuating myths like “you need to be number one on Google” or “you need a Facebook page” in order to continue to sell their services.
While there is some substance to their arguments, the fact of the matter is driving traffic to a website incapable of converting visitors to customers is a waste of money. The same goes for having a Facebook page for a business whose target audience(s) simply do not use Facebook.
Online Presence is an Investment
Like any other form of investment, jumping in without a plan condemns you to learning the hard way. In the worsening financial climate, how many of us can afford to make losing investments?
Online Strategists are the internet equivalent to Financial Asset Managers. Taking a consultative approach, they can translate your business goals and target audiences to a customer-centric Online Strategy. The resulting Online Presence is designed to connect your Target Audiences to your Conversion Goals using the correct combination of Online Marketing, Website and Social Media.
Online Strategists help you invest wisely in strategies that are most likely to benefit your business, maximising your return on investment while minimising your spending on strategies that simply will not work. While many full-service agencies offer strategy as part of their overall service offering, there are also many independent strategy consultants like myself who can help you to plan your online presence.
While there are advantages to either going with a full-service agency or an independent consultant, the benefits of a strategy-based online presence are clear. Don’t waste another dollar on ineffective marketing, websites or social media. Invest wisely and engage an Online Strategist today.
Commentariat
How has a well-planned Online Strategy benefited your business?