matt bell | online business strategist
scheduled/on-demand strategy services
once your online presence is up and running, keeping ahead of the curve is an ongoing process. changes in your industry, customers, competitors, devices and web technologies can create new opportunities to grow your business. equally so, these changes can also reduce the effectiveness of your existing strategies.
the following services are designed to keep your online presence on the cutting edge, ensuring you are informed and ready to respond to new challenges and opportunities as they emerge. they can be scheduled for monthly or bi-monthly intervals or simply used when needed.
ongoing strategy consultation
i like to keep these informal but on-message. We discuss how your online presence is performing, what is happening in your business, industry and what your customers are saying.
if you have taken advantage of some of the other services such as the statistics or opportunity studies, we can discuss the findings as well as the best way to respond if required. the outcome of this meeting is an action list of anything required to ensure you online presence stays fresh, relevant and continues to yield a return.
contact me to find out more about ongoing strategy consultation »
statistics monitoring and interpretation
by constantly measuring and studying the actual usage of your online presence, you can determine failure points, ineffective strategies or content and new opportunities to grow.
the output of this study is a report containing key figures, conclusions and recommendations based on the actual measured usage of your online presence.
contact me to find out more about statistics monitoring and interpretation »
opportunity studies
constantly-changing search and browsing trends result in new opportunities for to reach larger audiences through search engines and social networks. by researching the current and emerging trends, new opportunities can be identified and responded to.
when used as a monthly service, the opportunity studies are valuable tools for keeping abreast of customer browsing habits and rapidly responding to changes. the output is of the opportunity study is a report detailing the trends and opportunities observed as well as an action plan for implementing the recommendations.